The project started with a thought by Alok and Nagaraj after visiting the Khadi unit in Bengari, Hubli. A shared observation by the pair was that those the unit have all the necessary infrastructure and a good variety of products, they are not able to promote their business in way to secure profit. The business was incurring huge losses.
An idea was sparked in the minds of the two gentlemen as they discussed ways to improve the Khadi unit's business strategy. By partnering the Global College with Small Cottage Industries. students would have the ability to showcase their business and marketing expertise at no cost to the struggling business.
As a result, Swadeshi- A Pride and Honor, was designed in association with Global College. The students of the college were enthusiastic about participating in the project. On October 6th and 7th of 2012 over fifty stalls hosted Khadi, rural art, homemade products, and activities. The inauguration began at 10:30am by Mr. Naveen Jha of the Deshpande Foundation and Mr. Kumarswami, Vice Chairman of Global College. Over 2,000 people visited and Rs2 Lacs was generated during the two day event.
The successful completion of Swadeshi was showcased in six newspapers. Hubli Champions truly appreciated the efforts of Alok and Nagaraj from Batch VI.
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